Rules and Helpful Hints for Participating Charities

RULES FOR PARTICIPATING CHARITIES Every manual donation accepted directly by the charity must be accompanied by a manual donation form from the donor. All donations must be assigned to an individual, not a company or foundation. Every donor must make a Birdies Guess and answer a Tie-Breaker Question in order for their donation to be an eligible entry on a charity's Donation Report Form. Charities may not assign Birdies Guesses for donors. Capital Campaign donations are allowable when accompanied by completed Manual Donation Form. Government Grants and Foundation Grants are not eligible Birdies for Charity donations. Membership Dues and existing Pre-arranged donations are not eligible Birdies for Charity donations. PGA TOUR reserves the right to audit charity's records related to Birdies for Charity to verify compliance with these rules. HELPFUL HINTS FOR PARTICIPATING CHARITIES Choose a “Big Bird” The Big Bird is your Birdies for Charity campaign organizer, manager, and head cheerleader. The success of your campaign depends on the Big Bird getting organized, recruiting helpers, and encouraging the helpers to sustain the campaign commitment until its conclusion. Recruit “Little Birds” Consider your board members, your staff, and your volunteers when looking for Little Birds. Their primary task is to solicit donations from their friends, family and co-workers. It’s all about numbers. If your Big Bird recruits 20 Little Birds and each of those Little Birds solicits 10 donations, that equates to 200 participants in your campaign. That is an easy $4,000 for your organization if each participant makes the minimum donation of $20. Are you shorthanded? Consider recruiting a civic organization, a school club, or your Sunday school class to act as Little Birds on your behalf. Timeline Remember that January 7 is the first day that donations will be accepted, and that Wednesday, May 8 is the FINAL day that donations can be made. Get The Word Out Here are some ways that you can get the word out about your Birdies for Charity fundraising effort. Newsletter Press Release Website Speaking Engagement Social Media – Facebook, Twitter Professional Meetings Distribute Posters and Flyers Other Planned Fundraising Events Church Bulletin Radio Interviews Homeowner Association Newsletter Trade Show Booths Marketing Materials In the Marketing Materials section of the birdiesforcharity.playerschampionship.com website, we have provided materials for you to use (poster, flyer, sample letter, sample newsletter, sample e-blast, manual Donation Form, etc.). USE THEM! Be Creative Do you have any functions planned in the January 7 to May 8 timeframe where you will be gathering a lot of people? Great time to solicit participation. Are you undergoing a capital campaign? Why not ask donors to participate in Birdies for Charity? The possibilities are endless. Utilize Incentives Give a prize or do something special for the person or team that has the most success soliciting donations on your behalf.